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Who we are

The Coaching Association of Canada unites stakeholders and partners in its commitment to raising the skills and stature of coaches, and ultimately expanding their reach and influence. Through its programs, the CAC empowers coaches with knowledge and skills, promotes ethics, fosters positive attitudes, builds competence, and increases the credibility and recognition of coaches.

Our Mission

To enhance the experiences of all Canadian athletes through quality coaching.

Strategic Imperative 1

Sustainable Coach Education

Create, deliver, and promote quality coach education which impacts the lives of Canadians, in partnership.

Strategic Imperative 2

Coaching Leadership

Embrace the true value of coaches and champion a collaborative coaching community.

Strategic Imperative 3

Coaching Profession

Enhance the profession of coaching.

Strategic Imperative 4

Organizational Excellence

Strengthen and optimize the CAC's resources for maximum impact within the Canadian Sport System.